Description

Kellogg Reunion 2017 used a new marketing tool to excite alumni to donate. It was the Reunion Cup. This was a competition between the class years to win an actual Reunion Cup.To fully engage alumni to the competition, I created progress bars that tracked the percent of participating donors and had them animate as the user scrolled down the page. Along with other animated statistics, this page easily conveyed the concept along with a fixed donate button for users to join in the competition. View the live site here.