Website: Front Page (Click Here to Enlarge)

Description

One of my many responsibilities at Simple Truths was to create and maintain SimpleTruths.com from 2006 to 2012. I managed a team to maintain the online store. SimpleTruths.com had a monthly average of 750,000 page views and 6,500 orders. Also, the sales conversion rate jumped up 2% after I did it's third redesign in 2009.

Client

Simple Truths

Roles

  • Design Lead
  • Website Developer
  • Information Architect

Tools

  • Dreamweaver CS2 - CS5.5
  • Photoshop CS2 - CS5.5
  • Flash CS2 - CS5.5
  • HTML/CSS
  • Actionscript 1.0 - 2.0
  • Javascript
  • Nexternal

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Simple Truths Website (2008 - 2012)


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Simple Truths Website (2006 - 2008)


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Simple Truths Product Page (2007)